Robert E. Widing II, PhD, professor of design and innovation and former dean of Weatherhead. He came to Weatherhead from the Macquarie Graduate School of Management (MGSM Limited) where he served as dean, professor, and managing director. Prior to his work at MGSM, he was provost and professor of marketing at the Thunderbird School of Global Management. Widing served as the dean of Weatherhead School of Management from 2012 to 2017.
Earlier in his career, Widing held the Coles Myer Chair of Retailing and Marketing and served as associate dean of graduate studies at the University of Melbourne. He also held appointments at Bond University in Australia and at Weatherhead. In addition, he has held an honorary research appointment at Thammasat University, Bangkok, and a conjoint professorship with Universitas21 in Singapore.
Widing was elected as a Fellow in the International Academy of Management (2017) and also elected as Vice Chancellor and Governing Board Member of the Academy (2018). He was a member of the Board of Trustees of the Globally Responsible Leadership Initiative (GRLI) Foundation from 2017 through 2021 and now serves as an advisor to the GRLI, with the strategic partners of the GRLI being the UN Global Compact, AACSB International and the European Foundation for Management Development. He was awarded the highest marketing research honor in Australasia, the Distinguished Marketing Researcher Award from the Australia-New Zealand Marketing Academy. The Journal of Marketing Education has recognized him as a “Top-Ten” academic marketing researcher in Asia and Australasia. Six of his more than 100 publications have received awards, including ones from the American Marketing Association and the Academy of Marketing Science. He was identified as a Top 25 Sales Scholars by the Global Sales Science Institute.
Widing’s teaching has been recognized through eight awards from four universities, and he has also been listed in Businessweek as an “outstanding faculty member.” He has consulted with and given talks to numerous academic and business organizations in Australia, Asia, Europe, the Middle East, and North and South America. Widing received his PhD, MBA and BA from The Ohio State University and joined the faculty at Weatherhead in 2012. He is a dual citizen of Australia and the U.S. and a U.S. Army veteran.
Initially Appointed: 2012
Education
Teaching Information
Teaching Interests
- Marketing Management
Courses Taught
- Managerial Marketing
- Marketing Management
- Customer Relationship Management
Office Hours
By Appointment Only
Research Information
Research Interests
- The effects of market orientation on performance
- Frontline impact on strategy and performance
- Salesperson customer orientation and effectiveness
Awards and Honors
- Nominated for the Weatherhead Undergraduate Teaching Award2020Weatherhead School of Management