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As social media continues to shape how people connect, share and communicate information, its influence within professional markets has grown just as rapidly. For today’s college students and recent graduates, establishing an online presence has become a core part of professional development—often serving as the first introduction employers and recruiters have to a candidate.

But while social media can open doors, it also comes with risks. Even with locked down privacy settings, social media posts still can be screenshot and saved. Plus, posts made under anonymous accounts—including Sidechat—aren’t always private; law enforcement can trace users if threats or concerning posts are made, and employers may still find ways to connect content back to you. That’s why learning how to manage your digital footprint is just as important as building it.

To better understand how members of the ºÚÁϳԹÏÍø community can manage their online presence as they enter—or continue in—the job market, we spoke with Krittika Grau, senior associate director for career education at the ºÚÁϳԹÏÍø Career Center.

Keep at least one polished professional profile—such as a LinkedIn page or a simple website—that highlights your education, experience, skills and accomplishments.

About 70% of employers check candidates’ online profiles during the hiring process, with many admitting they’re less likely to interview someone they cannot find. For some, a lack of an online presence raises questions about whether a candidate is tech-savvy, engaged in their field or able to communicate in digital spaces. 

Before creating your online presence, develop a clear understanding of your personal brand, values, skills and strengths—and how you want to be perceived. 

Once you’ve defined your value proposition, writing a short elevator pitch can help you clearly communicate who you are, what you offer and the types of professional opportunities you seek. From there, build online profiles that tell your story consistently across different platforms. Feature content that’s focused, authentic and aligned with your brand, and ensure your profiles look cohesive with recognizable photos, names and headlines. 

Share relevant experiences on social media profiles to demonstrate your skills and dedication beyond the classroom.

Using social media to share your campus involvement in clubs, research projects, internships or community service is a great way to show what you’re up to. In addition, posting updates, photos and reflections about these experiences highlight your commitment and active participation. I usually encourage my students to focus their posts on what they’ve learned and how these opportunities have helped them grow personally and professionally. 

Manage your privacy settings on personal accounts to control what is visible to the public.

Because unconscious bias can influence how recruiters interpret your content, it’s important to be thoughtful about what you share and where you share it. You should remove or make private any content that could harm your professional image, such as offensive language, discriminatory remarks, inappropriate photos or videos, or anything that raises questions about your judgment. It’s also important to be mindful of comments you make on public posts, including news articles or open social media groups, because these can be seen by employers and impact how they view you.

Research what your field values in communication and presentation, but also remember to advocate for yourself and express what matters to you.

What seems professional in one setting may look very different in another. For example, some industries expect you to blend in and follow established norms, while others encourage you to stand out and bring your unique perspective. The key is to find a balance between respecting professional expectations and boundaries while highlighting parts of your story and values that feel true to you and fit the opportunities you want.

Always present yourself in the best light and avoid raising unnecessary red flags.

Each platform has its own audience and expectations, so it’s important to tailor your content while keeping your core brand consistent. For example, posting pictures from a birthday party on LinkedIn can send the wrong message, as opposed to TikTok or Instagram. And always focus on the quality of what you share—whether it’s clear audio and video or well-written posts. 

Even after you’ve landed a job, it’s important to keep your online presence active and current. 

Reflecting on your journey makes your online presence feel more genuine and meaningful. Share what you’re learning. If you present at a conference, attend a great session or pick up new skills, let your network know. Posting new certifications or asking thoughtful questions on social media can show your curiosity and commitment to growth. And, tag relevant organizations, professors and supervisors in your content to add credibility and connect with a wider network.